
Article Marketing Tips
Article marketing existed long before the Internet was around and became very popular once we had access to the Net.
Really when you think about it articles are just another way of creating content. They could just as easily be called blog posts except for the fact not all websites are blogs. So we call it article marketing.
I’ve found article marketing to be a great way to generate my income as I work from home marketing online. It usually won’t happen over night but remaining consitent by producing quality articles to publish and your return on that investment of time and effort will pay off.
Well it doesn’t always pay off because people don’t take the time to learn how to make money online through article marketing so those that do take the lead.
In today’s article we will look at a couple of article marketing tips to help make your marketing campaigns more successful.
Article Marketing Success Tips.
You Need Target Traffic
To be successful with your article marketing you need to get as many eyes on your articles as possible and that means getting traffic.
I like getting my traffic for free from the major search engines like Google, Yahoo and Bing.
Target traffic should be the goal, meaning you want traffic that’s actually interested in your topic otherwise your stats will look screwy as most of your traffic will leave after a few seconds.
This means you need to optimize the articles you write for your target market so that the search engines will send you focused, target traffic.
2. Niche Related Keyword Focus
Search engines can send you a lot of traffic that’s completely free of cost. All you have to do is find the right keywords and then write compelling informative content.
To make this work takes research. The first steps are to find a niche people spend money in and second the keywords these people use when they are looking to purchase something.
I like the term Bum Marketing and for the longest time thought it was named for the fact I have my butt in my home office chair typing up articles for my sites and article directories and networks.
Recently I read Bum Marketing got the name because even a homeless person could do it. Well truthfully I like my definition better.
3. Article Marketing With Long Tail Keywords
Today, after people have been marketing online for more than a decade, keywords can be tough to come by. Well keywords that will get you the traffic you need to succeed without taking two years to compete for them.
So we have a different strategy today. A strategy that uses long tail keywords.
What are long tail keywords, well simply put they are keywords with extra words. Of the cat was the keyword the tail would be the extra words that give you a chance to compete.
Example: Instead of using ‘dog training‘ which would be called a keyword, you would use something like, ‘dog training pit pulls to not chew furniture‘ or ‘train your pit bull not to chew everything‘.
I started a gardening website that wasn’t getting much attention. Then I learned more about online marketing, changed the phrases I was using and gained first page results on Google after just one month.
I went from using keywords which were sown up by top marketers to using long tail keywords. That change took my gardening site from NOT being found, to over a thousand unique visitors a day.
It was worth learning how to do it right.
4. Your Long Tail Keyword Density And Placement
Knowing the long tail keywords comes from researching using either free research tools or paid tools like Keyword Elite. I started with free research tools which took a lot of my time, but worked however I purchased Keyword Elite as soon as I had earned enough money to invest.
Once you have your keywords, specifically long tail keywords you’re ready to start writing. At this point you want to pay attention to where and how often you include your phrases.
I have found I do well with a keyword density of between 3% and 7%.
Placement is pretty straightforward. You want to include your main keyword phrase in the first sentence or paragraph. Again in the middle and again at the end.
Depending on how many times you need to use your keyword phrases to keep your density right you might need to include in a few more places. Just make sure you hit the three spots I mentioned. The start, middle and end.
Publishing Your Article In More Than One Place
My article marketing includes more than just publishing my content on my own blogs and sites. I also use article directories and networks to spread my articles around.
I use the top article directories, those with a minimum of pagerank 3, to get eyes on my articles. I also use article networks like The Free Traffic System where I can publish my spin code from The Best Spinner.
All of the tools I use save me so much time I am able to have multiple websites and blogs without being overwhelmed and more importantly…
NO DUPLICATE CONTENT